Database Management

Data acquisition, cleaning and management

Locating the right data for a direct marketing campaign can be a time-consuming and frustrating process. We add value by offering this service as an integral part of any campaign. We know where to find the most appropriate lists and we have the resources to search, segment, clean, check and add value to them.

Data analysis

We gather large amounts of potentially invaluable data about your marketplace. There are many ways of assessing the characteristics of your markets and the opportunities that reside in them, so we help you perform initial segmentation and suggest methods of directing appropriate ongoing initiatives at each segment.

Ongoing data management

This is also an increasing challenge as more information is gathered, and as clients recognise not only the importance of better targeting, but also the considerable overheads involved in managing marketing data.

We will be happy to quote for either a 'one-off' database-building job or for an ongoing service provided to your specification.

Contact us now if you wish to discuss your requirements